D.C. Launches First Ever Transgender Respect Ad Campaign
This campaign has a lot of awesome stuff going for it.
1) Transgender PoC make up about half the face of the campaign.
2) There is a genderqueer person (!!) and their caption respectfully uses “person” instead of man or woman.
3) Plus-sized trans* people for the win!
4) Finally a campaign explicitly for trans* people that emphasizes our deserving respect and courtesy.
5) The transgender women and men are included in “any woman/man” which is huge because it emphasizes that trans* women and men are women and men too; it leaves no room for argument and doesn’t turn it into a debate about genitals.
6) Emphasis on our being a part of the communities we live in. We aren’t any different than anyone else.
I really love the DC Transgender Respect campaign and I wish more states and cities would launch stuff like this!
Real proud of my hometown today.
"Adam Smith wrote that what drives us is not, in the end, individual selfishness but reciprocal obligation. We care about other people’s good opinions. This generates a reciprocal cycle. Reciprocity is not altruistic. That part of the economic core doctrine is preserved. But if we depend on other people for our self-worth then we are not truly self-sufficient. We depend on the sympathy of others for our own well-being. Therefore, obligation to others means that we do not always seek to maximize economic advantage. Intrinsic motivations, such as obligation, compassion and public spirit, crowd out financial ones. This model can also motivate a different type of political and economic aspiration."
Benoit Challand, Fold Yard. “…every desk in an open office is shaped as a different letter of the alphabet. This typography turned into functional furniture celebrates the beauty of the large-scale letterform. The letters’ shapes are abstracted unless viewed from above, when they spell out words or phrases.” Via-ish Co.Design.